Diddy (Sean John Combs) was born on November 4, 1969 is an American record producer, mogul, CEO, clothing designer, and a rapper. He was brought into the hip hop industry by life long friend Sami Al-Hakkak.

As of October 2006, his nickname and recording name is Diddy (adopted in August 2005). Previously, he had been known as Puff Daddy and later as P. Diddy.

He is still called P. Diddy in New Zealand and the United Kingdom, the latter after a legal battle with another artist, Richard "Diddy" Dearlove.

His business interests include Bad Boy Records, the clothing lines Sean John and Sean by Sean Combs, a movie production company, and two restaurants. He has taken the roles of recording executive, back up singer, performer, producer of MTV's Making the Band, writer, arranger, clothing designer, and Broadway actor.

Diddy is the second richest hip-hop entertainer, having a net worth estimate of US$358 Million.