Concerts seek Second Life with 3-pronged approach
In a small abandoned warehouse in an industrial area north of Denver, local bands Bad Weather California, Born in the Flood and Meese are playing a very unusual gig, claims The Sun.
At first glance it seems pretty straightforward. The warehouse contains the headquarters and studios of Internet video outfit ManiaTV, which is streaming the performances live via its Internet TV network.
What makes this Denver concert different is that it is also being simulcast in the popular virtual world Second Life. Again, by itself 
that's nothing unheard of. Suzanne Vega and Ben Folds performed in avatar form in Second Life last year.
But taken together it's an attempt to merge the three platforms -- live, Internet and virtual world -- into one common experience. Why? Because with CD sales falling like a rock and digital revenue not yet making up the difference, live events could be the music "product" of the future, sparking a flurry of innovation around ways to profit from it.
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