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Elvis Presley's "The '68 Special" is getting attention

August 13, 2008
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When Elvis Presley made his TV special in 1968, he was coming off a string of forgettable films and a long dry spell on the charts, and the rock 'n' roll music he'd helped pioneer had given way to the Beatles and Jimi Hendrix, reveals AP.

It was a tough time for a comeback, but Presley, looking fit and tan in black leather, pulled it off with one of his best performances ever.

"You can argue that it was the highlight of his career. He had been treading water for eight or 10 years," said Alan Stoker, a historian at the Country Music Hall of Fame, where Presley has been a member since 1998.

The 40th anniversary of what's known among Elvis aficionados as "The '68 Special" is getting attention as fans gather in Memphis this week to mark the anniversary of the singer's death from heart disease and drug abuse on Aug. 16, 1977.

Presley's Graceland mansion has opened an exhibit dedicated to the program, and Steve Binder, the TV show's producer-director, has published a book, "'68 at 40: Retrospective."

"He said he was fearful of doing television, because aside from the 'Ed Sullivan' exposure, television had been a fiasco for him," Binder said in an interview. "He said, 'Television is not my turf. I'm not comfortable in a television studio.' I said, 'Why don't you make a record and I'll put pictures to it.'"

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