Never-before-seen photos have surfaced of Elvis Presley rocking Madison Square Garden in all his jumpsuited glory. The images were taken in 1972 by George Kalinsky, the official photographer of the famed arena, the singer's estate said Wednesday, in a statement to AP.

Kalinsky came across the photos while working on a campaign for a billboard company called "Great Moments in New York." Now one of them is on display as part of the campaign on a three-story billboard atop the Virgin Megastore in Times Square; it shows The King glancing up, his outstretched arms holding the cape of his glittering jumpsuit.

Kalinsky needed to get permission from Elvis Presley Enterprises, the business arm of the performer's estate, to reproduce Presley's image for the campaign.

The estate asked if he had any more photos, and Kalinsky came back with about 40 unpublished images from Elvis' second-night performance at the Garden in 1972, said Kevin Kern, spokesman for Elvis Presley Enterprises.

Kern said a team of archivists well-acquainted with publicized images of Presley were quite impressed with Kalinsky's photos.