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New Web studio Filmaka and public relations firm Edelman — hope to find promising young talent by staging separate competitions for big-time contracts.
Filmaka will announce Monday that former Fox Television Entertainment Group chairman Sandy Grushow, part of the executive team that brought Idol to TV, has signed on as president.
Studio Filmmakers who pay a $10 entry fee submit brief productions, typically five minutes or less, that appear on Filmaka.com and sites that syndicate its work. A jury of Hollywood veterans selects three finalists each month. Judges include directors Werner Herzog, Paul Schrader and Wim Wenders, and actors Bill Pullman and Colin Firth.
The finalists, plus three runners-up selected as wild-card entrants, will get a small allowance to make another production that will be judged to pick the winner. 
Filmaka also will manage finalists' careers — an arrangement similar to the one that Idol finalists have with the show's creator, 19 Entertainment's Simon Fuller. The William Morris talent agency will have first dibs to represent finalists when it comes to cutting deals.
In a similar vein, Edelman will unveil at this week's Tribeca Film Festival the creation of a studio and site where aspiring filmmakers can compete for opportunities to make productions for advertisers.// Foxnews// USA Today// The Wichita Eagle
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