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FremantleMedia -- the production company behind “Idol” and official licensor for the Fox mega-hit -- has inked a deal with Lyric Jeans, Inc. to create a "lyric-inspired" “American Idol” brand of apparel, Reality TV World informs.
"American Idol is the most powerful and iconic music brand in popular culture today and the perfect tie-in for our creative concept," said Lyric Jeans president Hanna Rochelle Schmieder.
"We couldn't have dreamt of a better partner. Now music and fashion lovers everywhere can feel like a pop star and express themselves through our lyric-driven lifestyle brand."
The licensing agreement, which was announced on Monday, will have Lyric Jeans developing apparel for department stores, mid-tier and mass market retailers, focusing on the demographic of contemporary juniors and girls with the expansion into children's wear a possibility. According to Reality TV World, Lyric Jeans already produces clothing featuring song lyrics made famous by numerous artists, including The Beatles, Rod Stewart and The Bee Gees.
"Lyric Jeans has taken a unique approach in personalizing musical expression through fashion," said Nora Wong, FremantleMedia North America's manager of consumer licensing. "Lending the American Idol name to this apparel line is a fantastic extension for both brands and gets to the heart of what the American Idol brand is all about."
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